With a lot of the ads I share in our Creative Ads series they catch me because of the concept or the visuals. The first ad I saw for the Penguin Books, was not only a ‘wow’ moment, but more like a ’wow, awesome’ moment! Just take a look at the fairy tales ad and you know what I mean… Clever concept, very nice visuals and you keep staring at it to see if there is more to find… At least I did . Check that one, and the other 6 out below and let me know what you think about these!