McDonald’s is unveiling new packaging designs on all carry-out bags and fountain beverage cups with QR codes. This initiative is the latest step in the company’s ongoing commitment to provide consumers with information to help them make informed choices. The launch began in January in the U.S. and will continue rolling out worldwide through 2013, with the text being translated into 18 different languages.
According to Kevin Newell, McDonald’s Chief Brand Officer, their new packaging is designed to engage with customers in relevant ways and celebrate their brand. “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.”
In addition to gathering consumer input on these designs, McDonald’s consulted its Global Advisory Council, a group of independent advisors in the areas of nutrition, public health and fitness. These outside experts emphasized the importance of providing access to nutrition information, and support using the new packaging to directly connect customers to information about McDonald’s menu.
Unfortunately I wasn’t able to discover the agency/ designer who made these illustrations, so feel free to let me know if you know it! Below the designs, what do you think?
via the Dieline