In this post I have a very creative project created by GOOD! Agency. For a client they had to design the packaging for boots. Because boots itself are very normal (and a customer can choose from many different boots) , they had to do something to distinguish these boots from all the others. The possibilities of how to portray these, they realized that to show the protective functions of the best boots with an example of fish and water. This is closer to the subject of fishing, it is more exciting and it is the opportunity to combine several types of threats in a single image. For example, an electric eel symbolizes the biological and electrical hazards. The package itself is designed as a mini stand, which creates the illusion of a boot that is immersed in water. Thus, the buyer can appreciate and understand the full range of protective properties of the product. The upper part of the package shows that in most cases you do not see what is happening under the water , but there lurks many dangers…