In this post I have a very creative project created by GOOD! Agency. For a client they had to design the packaging for boots. Because boots itself are very normal (and a customer can choose from many different boots) , they had to do something to distinguish these boots from all the others. The possibilities of how to portray these, they realized that to show the protective functions of the best boots with an example of fish and water. This is closer to the subject of fishing, it is more exciting and it is the opportunity to combine several types of threats in a single image. For example, an electric eel symbolizes the biological and electrical hazards. The package itself is designed as a mini stand, which creates the illusion of a boot that is immersed in water. Thus, the buyer can appreciate and understand the full range of protective properties of the product. The upper part of the package shows that in most cases you do not see what is happening under the water , but there lurks many dangers…

Fisherman Boots

Fisherman Boots

Fisherman Boots

Fisherman Boots

Fisherman Boots

Fisherman Boots

Fisherman Boots

Fisherman Boots

Fisherman Boots


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About the author

Hi, my name is Houke de Kwant. I'm a 24 year old communication & multimedia design graduate from the Netherlands and I'm the creator of Daily Inspiration, which I started as a school project a few years ago. I am currently working as a frond-end developer at Ivaldi, an internet agency in Rotterdam, the Netherlands. If you want to know more about the things I work on, other than this website, take a look at their portfolio, or feel free to connect with me via Facebook, LinkedIn, Google+ or visit my portfolio website.


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